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The First Wave of Ai in Commercials VFX is pointing to an Integrated Hybrid Workflow (Copy)
Perspective Grant McKean 05/08/2025 Perspective Grant McKean 05/08/2025

The First Wave of Ai in Commercials VFX is pointing to an Integrated Hybrid Workflow (Copy)

Geoffrey Hinton, the ‘Godfather of AI’ warned that ‘the idea of it [Ai] wiping out humanity is not silly... He elaborated that when comparing two intelligent entities, ‘the one with more resources and more intelligence dominates.’

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New Tech & Market Trends Are Driving the Growth of Small Scale VFX operations (Copy)
Perspective Grant McKean 16/07/2025 Perspective Grant McKean 16/07/2025

New Tech & Market Trends Are Driving the Growth of Small Scale VFX operations (Copy)

Fragmented audiences are splitting budgets and driving demand for smaller projects, while powerful new technology enables freelancers to make greater contributions to VFX.

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The Flame Publish Workflow: A Tool for the Modern Multi-App Commercials VFX Micro Studio (Copy)
Perspective Grant McKean 01/07/2025 Perspective Grant McKean 01/07/2025

The Flame Publish Workflow: A Tool for the Modern Multi-App Commercials VFX Micro Studio (Copy)

That Flame has thrived is an incredible story; a hardware based compositor that has crossed the divide, here’s a look behind the scenes at the commercials VFX Publish workflow

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